The onset of websites like MobilityWOD has built awareness around the benefit of having health care professionals like physical therapists and chiropractors partnering with local boxes. If you’re a gym owner and you aren’t currently teaming up with a local professional, there are a variety of reasons why having one on board is beneficial. Dr. Scott Hoar goes over some of the benefits of these partnerships as well as when to refer your clients out.
The Referral Process
Referring your clients to a trusted medical provider creates options for your clients that want to avoid or treat their injuries. Think of it as your insurance policy toward holding onto your members. There’s no quicker way for a member to freeze or cancel their membership than when they have a significant injury and can no longer wod.
I’m willing to bet that every box owner or trainer reading this has been asked by a member in the past week, “when I do thrusters it hurts (pick a body part). What should I do about that? THIS IS WHEN YOU GET TO TAKE ACTION!
Send them to a medical professional!
When do you refer your clients? When your clients:
What the conversation with your client looks like:
Who to refer to!
How else can they help you?
If you’re hosting a competition or event of any kind, they can be a resource toward covering your overhead, or just by providing cool services at the event (free sample treatments, or free assessments). Have them set up a table and have them promote their practice while providing a service to your members.
Share social media posts and newsletters
If you have a blog or other materials that you’d like to circulate, they can share them on their social media outlets. You can also do the same for them.
Have them run Mobility Clinics on a regular basis
This provides injury prevention strategies in house, sometimes for free! It provides awesome material for your members while allowing the Doc to promote his practice.
*NOTE* I do not recommend creating discount rates for this partnership. In the medical world, discounting services is illegal and could get the doctor into trouble. Do not request that the doctor you partner with hooks up your patients with discounted rates.
What strategies have you used for partnering with medical professionals? Please share on the bottom of this post.
By Dr. Scott Hoar
If you have any questions or concerns, feel free to email me at firstname.lastname@example.org. If you are in the Boca Raton, FL area and are in need of a medical professional, call my office at 561.997.8898. Scott’s website: mobility-4life.com
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